1-2 Blog: Branding: A Day in the Life

 

Hello Class and Welcome,

• What sites and/or applications do you visit most often? Describe the sites and applications that you identify.

 

I mainly visit 3 or 4 applications at the most daily, and they are Gmail, Facebook, TikTok, and Instagram, and sometimes Twitter, probably in that order. Gmail allows me to get notifications of certain bills I pay and other things I need to see as the US Postal Service updates. Facebook allows me to see friends and family updates that I don’t get to see every single day. TikTok gives me satisfaction easily as I get to see funny videos or important videos that align with my views and may help educate me. Instagram allows me to see more live-time videos of other creators or influencers that I like to watch!

 

• Do you have positive or negative reactions when using certain types of digital media?

 

I normally have positive reactions because I follow my family and like to see their updates as I live two hours from them. I have negative reactions when I see unverified shared information on all the applications – this could be on topics on political research, ethics, law, etc.

 

• Do you find that your needs are satisfied using one type of digital media over another?

 

I find more laughter with TikTok and could stand to watch that over any digital media application on my phone – I feel there is a lot of creativity there. The algorithm has picked up very well on the things I enjoy watching such as social justice issues, animals, work from home humor, etc.

 

• Do you receive emails from companies? If so, what types of emails catch your attention? What do you look for?

I am overwhelmed with the number of emails I get, so most of them get deleted. I can normally tell if it is SPAM just by the header of the email and most of the content. I am usually looking for replies from emails I sent to someone. I also get updates from USPS so I can see what type of mail I am getting. I also volunteer, so I am always looking for volunteer information sent to me. I also intentionally get receipts sent to my email because I cannot stand paper receipts.

 

• What do you notice about the use of digital media in marketing today? Explain.

 

There is an overwhelming amount of digital media in marketing, especially given the pandemic. I prefer it because I can’t stand paper marketing. I notice it, especially in mobile games and apps. For instance, every 4 posts on Facebook end up being an ad, and it normally is for the other apps I look at such as Amazon. I know that has to do with the Facebook algorithm, which I hope to learn more about exactly how that works. I also notice this in my Instagram stories – every few posts an ad will come up.

Thank you,

-Cristine