Cristine with no H SNHU Blog

  6-2 Blog: Marketing Perspective I follow a lot of influencers on social media– mainly on Instagram and TikTok. I am truly amazed at this aspect of social media marketing, and how the power of an influencer can hold so much responsibility and well, influence. My favorite influencer is a young 28-year-old named Deanna Giulietti who I started following early 2020 on TikTok from word of mouth. She sang on Broadway and on cruise ships and that always interested me. I started to really love everything about her and her platform. She has 1.5M followers on TikTok and is known for her “Outfit of the Day, the OOTD, the OOHTADAH” theme to her videos, as well as peeping the shoe – she is able to create great influence to other young people by advertising different pieces of fashion in her videos. In fact, as a surprise in August of this year, my husband contacted her social media manager via email to set up a meet and greet with her in Times Square as an anniversary present on our trip to ...

  TALE OF TIGER'S BIG ADVENTURE In 2015 a young boy mistakenly left his stuffed tiger on a Southwest flight after they left the plane. Employees from Tampa International Airport took the responsibility of utilizing social media to reach their target audience of traveling families with young children. According www.happiness.com, “ Feel good stories can achieve a positive mood and happiness .” Their Facebook June 2015 initial post had 38k likes, 2.7k comments, and over 16k shares. The comments were overwhelmingly positive. The customer experience was addressed very well by the consumers sharing TPA’s original post which led to a continuous flow of sharing this feel-good story across other social platforms. TPA killed this social campaign! They had such great support from followers! They interacted with their followers by commenting and liking their comments. The post was nominated   and won in the 8 th Annual Shorty Awards for Customer Service – I’d say I wouldn’t change anyth...